On 30th of november is World AIDS Day and Nike is stepping up to do their part, recently announcing that they will be joining the (RED) project to help fight AIDS in Africa. Yesterday, U2 frontman/global crusader, Bono joined some of the world’s best soccer players to announce the noble endeavor. The first step for the Nike (RED) partnership will be the sale of red (RED) laces, with 100% of the proceeds from each set sold being donated to programs that help fight the deadly disease in Africa. Not only does Nike hope to help financially with the “Lace Up. Save Lives” project, but by using the world football/soccer forum, the brand hopes that the popularity of the sport will help bring awareness for this worthy cause to fans all over the world. Get involved yourself by picking up a pair of the Nike (RED) laces at NikeStore and other select retailers beginning tomorrow, December 1st, and keep an eye out for more Nike (RED) products coming in the near future. Keep reading after the jump for more info and some pics of Bono with some world soccer stars, including the United States’ own Clint Dempsey.
In making the partnership announcement, Mark Parker, President and CEO of NIKE, Inc., Susan Smith Ellis, CEO, (RED) and Professor Michel D. Kazatchkine Executive Director of the Global Fund to Fight AIDS , Tuberculosis and Malaria were joined by footballers from around the world and U2 vocalist and (RED) co-founder Bono, to emphasize the need for global action and participation to eliminate AIDS in Africa.
“The fight against AIDS in Africa needs great brands to drive awareness and engagement,” said Susan Smith Ellis, CEO, (RED). “Nike is the right partner to connect education with sport, and in so doing help drive social change, prevention and understanding of HIV/AIDS. We are thrilled to have them with us."
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